Learn how marketers and interactive agencies are using VR and AR to create unique and memorable brand experiences. Virtual and augmented reality take brand immersion and customer engagement to a whole new level. Gain inspiration and find people & tools to help you make virtual reality a reality.
Whether you're crafting a branded 360 video experience or real-time room-scale immersive fiction, good VR storytelling is hard. Holding and directing the user's attention is of paramount importance. VR is more than games, film, or theater: it's a convergence medium that requires understanding all of these forms. As storytellers and brand creatives, The Soap Collective have spent years exploring multi-media narrative. Using a technique they call the "Cone of Focus", the Soap team has developed guidelines that maximize immersion, support user comfort, and can help us all tell better stories in VR.
Truly effective VR experiences not only require a narrative that works exclusively in an immersive storytelling environment, but an authentic adherence to brand values. This talks starts with panelists showcasing past work for top brands including BMW, Converse, Honda, Google, Dos Equis, GE, American Express, AT&T, Jeep and JC Penney. The subsequent discussion centers around tips on VR vs. 360 video content for branded campaigns, lessons learned from completed campaigns, use of VR at live events/retail vs. more personalized smartphone experiences, and much more.