Learn how marketers and interactive agencies are using VR and AR to create unique and memorable brand experiences. Virtual and augmented reality take brand immersion and customer engagement to a whole new level. Gain inspiration and find people & tools to help you make virtual reality a reality.
When building VR apps/games or creating great VR videos/stories, discovery and monetization are still open questions to the ecosystem. This talk will focus on best practices in mobile VR platform discovery and the various types of monetization strategies the Daydream team has seen among the 130+ apps that have launched on Daydream.
This session will showcase the VR filmmaking breakthroughs behind the 'NBA VR' app, created by Digital Domain in partnership with NBA and Google for Daydream. The app features a new original series, 'House of Legends', placing viewers up close with former basketball legends in an immersive 360° digital universe. It also shows video on demand highlight reels and classic game footage. The talk will detail the team's immersive production techniques, including set reconstruction, stereoscopic movie atlases and proprietary camera systems, creating an immersive experience that brings viewers closer to the action both on and off the court.
This talk stems from the many awkward and bumbling VR demos I experienced (and in some cases given). VR is unique in the development industry because it takes a population of mostly desk workers and asks them to physically interact with others at a near intimate level. When demoing VR, you are often standing very close, touching people's heads, eyes, ears, and hands. With VR there are tactile and body awareness skills needed to provide a graceful and seamless demo experience. This talk demonstrates the best (and worst) practices and strategies to implement (or avoid) during your own VR/AR demos.
As location-based AR enters the mainstream, veteran AR developer Dustin Freeman and interactive narrative designer Rob Morgan will discuss their experiences developing narrative-driven site-specific AR experiences, and demonstrate the enormous opportunities and unexpected pitfalls of location-based AR. Dustin and Rob will outline the design and technical tools they have developed working in location-based AR, demonstrate how narrative and gameplay can re-contextualize the user's environment to create immersion (without requiring expensive graphics), and finally will show the potential for growth in AR experiences that are fully integrated into cities, venues or conferences.