Startup company Curiscope produces a t-shirt printed with a stylized QR code set to resemble a ribcage. Appropriately named Virtuali-tee, the garment can be interacted with via a smartphone running the company’s app.
Through a mixture of positional tracking using AR and VR, users can explore inside the human chest cavity and see the heart, lungs, and veins.
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Curiscope has sold over 3,000 of these shirts, with founder Ed Barton and co-founder Ben Kidd raising an additional $1 million in funding from LocalGlobe. Starting in 2015, the company initially made 360° YouTube videos before the conception of the Virtuali-tee.
With the app being available on both Android and iOS devices, it’s being touted as an educational AR experience designed to teach users about the human body. Demoes of the shirt in action show users being able to tap a part of the visible organs in order to learn more about it.
In an interview with Wired, Barton explains that the shirt went into production after a successful Kickstarter campaign. “With the Virtuali-Tee, AR is your interface and VR is used to transport you somewhere else. The technologies should be merging.”